What are shrink sleeves?

www.i-vanta.com

With more choices available on store shelves, businesses need a way to differentiate their product from competitors and one way they’re doing that is through shrink sleeve labels. Shrink sleeve labels are a relatively new type of label that has been making a name for itself in the label industry for several reasons:

1. Its full body design allows for more creativity with graphics, color and impact.
2. The sleeve film is durable, abrasion resistant and waterproof.
3. Labels can be removed from bottles and containers allowing the bottle/container to be reused.

Although shrink sleeves tend to cost more than other types of labels, they can in some cases increase market share and improve the product’s shelf appeal. Shrink sleeves can also decrease container expenses because a generic, cost-effective container can be used since the product is completely covered with the sleeve. Shrink sleeve labels are used in a wide variety of industries and will continue to grow in popularity as companies see the benefits of shrink sleeve labels.